... looks for creativity and simplicity
apple does it exactly that way: 10 shitty first drafts instead of one!
http://www.businessweek.com/the_thread/techbeat/archives/2008/03/apples_desig...
plus an example on what 4 chords do with pop music
http://epicwinftw.com/2010/06/09/awesome-videos-a-wonderful-4-chords/
